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About Scenario

Scenario Media is a Toronto-based production company. We believe that the best stories are told by the people who live them. It’s a simple philosophy that guides all our decisions—from hiring to the finished product. We come from different places and backgrounds, but we’re unified by a dedication to bringing unfiltered and uplifting stories from the worlds of music, culture, sports, and politics from around the globe.


Executive Producer / Founder

Rodrigo Bascuñán

Rodrigo is an award-winning writer, producer, and director, with a rather serendipitous path... In 1998, Rodrigo founded Canada’s largest hip-hop magazine, Pound, which he ran for ten years. He co-authored Enter The Babylon System, a look at gun violence through the eyes of the hip-hop generation. Before launching Scenario he wrote and produced Netflix’s docu-series Hip-Hop Evolution. The series was honoured with a Canadian Screen Award, an International Emmy, and a Peabody Award.  


Executive Producer / Founder

Darby Wheeler

Darby Wheeler is an award-winning television director, producer, and writer, with over 20 years of experience. Some highlights include: developing Canada’s only late-night talk show for the CBC, George Stroumboulopoulos Tonight;  and producing for MuchMusic’s The NewMusic, and Canada’s only urban music TV shows MuchVibe and RapCity. Recently, Darby directed the award-winning, Dead Set on Life, for Vice, and directed and produced the Netflix Original, Hip-Hop Evolution, which won a Canadian Screen Award, a Peabody, and an International Emmy.



Del Cowie

​Del is a Toronto-based music journalist and editor who worked as a writer for the Peabody and International Emmy Award-winning Netflix series Hip Hop Evolution. He has also worked as a producer for CBC Music and as an editor at Exclaim! for over a decade. Del has written for Complex, 

NOISEY and XXL among others. Del sits on the Polaris Music Prize jury since its 2006 and is currently the series editor for Invisible Publishing's Bibliophonic imprint, which focuses on the history of contemporary Canadian music and musicians. 



Soko Negash

Soko Negash is a Toronto-born producer of Eritrean-Chinese descent who currently plays between the worlds of documentary film, photography, and mixed media. She worked as a talent producer on Netflix’s Hip-Hop Evolution and as an associate producer for Pop Evolution. Soko has been an Artist-in-Residence at Nia Centre for the Arts, The Robert McLaughlin Gallery, and participated as a fellow at This is Worldtown, a digital hub for first person expressions of women of colour. She has documented cultural movements, traditions, and music all across Central and South America.


Executive Producer / Founder

Anupa Mistry

​Anupa is a journalist and producer with over a decade of experience supporting and reporting on artists and arts communities in Toronto, and beyond. She has written for The Globe & Mail, VOGUE, New York Magazine, The Guardian, Pitchfork, and Rolling Stone.  She was a senior editor at The FADER, and worked as a creative producer at Vevo in New York City. From 2016 to 2019 Anupa was a member of the Red Bull Music Academy's global couch team, interviewing a range of musicians including Tanya Tagaq, Kaytranada, and Pusha T. 



Amani Bin Shikhan

Amani Bin Shikhan is a music- and culture-focused writer (The FADER, Noisey, Red Bull, et cetera), researcher (Netflix's Hip-Hop Evolution), and filmmaker (where now?). She's presented work in a variety of galleries and arts spaces. In all of her roles, Bin Shikhan meditates on what creative expression reveals and conceals about history, geography, and connectivity within and across her home of Toronto, as well as (but not limited to) other pockets of the broader Black diaspora. In other words: she's out here trying her best.

Jessica Ford Headshot - Square.jpg


Jessica Ford

Jessica is an award-winning documentary producer and director who has worked with VICE, Quibi and CBC Music. Over her decade in the business, she spent a memorable night backstage with Lizzo while the singer did group stretches and tequila shots, documented the Indigenous hip-hop scene in Canada across three provinces and got financial advice from Rae Sremmurd– “Invest in CBD dog treats.”  This all shaped her love of telling stories below the surface of art and culture. 

Get in touch

Alex Emmerman
Will Horowitz

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